GEMA ALAVA
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NCI TELEVISION. NOTICIAS IBEROAMERICANAS.
NEW YORK
11/18/2010

http://video.atei.es/development/index.php?option=com_videos&task=detail&id=6404

“TRUST ME: A PERFORMANCE BASED ON TRUST.”

Spanish Artist Gema Alava presented, at the Instituto Cervantes inNew York City, the photographs taken during the development of her art project Trust Me, a sensorial experience. The artist covered the eyes of several participants who volunteered to be part of this artistic exercise in which they faced an artwork inside a museum, though unable to see it. Photographs by Jason Schmidt.

Eduardo Lago, Director of the Instituto Cervantes: “Gema Alava is a Spanish artist who has been living in New York for some time. This is not the first project of hers that I know of; in fact, I participated in another of her projects which took place inside of MoMA, an experience inside the galleries when there were no people around, where you would choose the artworks. She told me about her project Trust Me and asked me if she could present it at the Instituto Cervantes. Our mission is to expand the Spanish Culture, that is, the culture of artists with Hispanic origins – from Spain, from Latin America, Hispanic artists from the United States – and so I agreed. I didn’t say anything else; one has to leave artists with their creations. I’m not the person who should talk about this project, which has to do with trust, art, and the mystery of seeing things in one way, or not seeing them, but she will explain this much better than I.”

Gema Alava:Trust Me is an art project that has taken place in two major art museums of New York City and consists of inviting several individuals. I sent out an open call and many people responded but  I could only invite eleven participants because of a lack of time. These individuals met with me individually during a single day in two different museums and I invited them to wear a pair of dark glasses that allowed some light in but didn’t allow them to see what I was describing to them. I described the same artwork to all the participants.”

This project continued at the Instituto Cervantes where the participants met each other and shared their opinions. Gema Alava will continue her work of guiding people who are blind or visually impaired.

 



c) Gema Alava 2008